MY EYE // THE SUBLIME
Possibly the most fun logo I have created in a while. Tasked with branding the startup tech mobile company, I sought to create a company image that represented the pragmatism of the company. Beginning arbitrarily with a series of ellipses that intersected, I chose to embed my eye in the outlines being sketched. This is because the eye/sight is important to a human being because it allows one to perceive what is beyond. This gesture represented the adaptability of the company to remain innovative in their approach to design in the tech industry. .