ISIDORE ARCH-VIZUALIZATION
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JOURNEY TO THE CROWN

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MOVING FORWARD // SHEAR

Understanding the clients goal and assertiveness to the progress of women in society, I sought to create a logo that relied on its abbreviated name. However, as a gesture to symbolize progress and movement, I encased the abbreviation in a solid rectangle. To further emphasize movement, I sheared the rectangle. The final result is a skewed logo that appears in motion.

 

JOURNEY TO THE CROWN //

SCOPE OF WORK:
LOGO DESIGN

SOFTWARE:
ADOBE ILLUSTRATOR