Understanding the vision of the upstart company, I was tasked to create the branding, splash website and UI of the app for Case Active. Inspired by the vision of the company to keeping the information of clients and professionals confidential, I envisioned a logo made of various objects that symbolized security. After dabbling with multiple ideas, I decided to use the one thing that represents security in the 20th century. The finger print. A finger represents many things; however, on this project, the finger print represented the companies deep understanding and goal to create a secure and confidential platform for clients and physicians.